top of page

Business-to-Business Public Relations Technology - Industrial - Environment



I am a B2B PR specialist with 25 years' experience gained in large global agencies, in-house and working as an independent consultant.

I am very interested in all things communication and enjoy the challenge of finding the perfect mix of channels to reach the right target audience. For me, the clear definition of communication goals and development of strong messages are the bases of every PR/ marketing strategy as part of the overall business plan. 

I have managed global and pan-European PR campaigns, as well as programmes aimed specifically at the UK, German or US trade press.


Business-to-Business Public Relations

I provide a full range of PR and marketing communications services in the business-to-business sector.  This can range from writing a single press release to devising a detailed communications strategy supporting the business plan.  

International PR Campaigns

Having been involved in many global and pan-European projects I use my personal experience to advise clients in cross-national communication programmes, above and beyond the language issues. Being an expat myself, I understand that a lot more than words can get ‘lost in translation’.


Exhibition Support

I have managed the press office, from press packs to media briefings, for many of my clients at exhibitions like: DRUPA, Hanover Industrial Fair, Light & Building, 100% Design, CeBit, DataCenter Dynamics, Hillhead, Mobile World Congress, IBC, FIREX



Feature Articles

Information Age:

Migration to 100GB fibre: what you need to know to future-proof your networks. more

Industrial Fire Protection Journal:

Attack on false alarms more

Health Business:

Guarding the personal safety of health professionals more



Please contact me if you would like to find out more about any aspect of my work or would like to discuss how I may be able to support your business.

+44 (0) 1989 750155

Success! Message received.


The Wardell Armstrong Group has been supported by Katrin Naefe PR for over 6 years. In this time Katrin has provided a consistently high level of service and built excellent working relationships with several members of our staff.

Joshua Davies, Business Development Manager, Wardell Armstrong

bottom of page